Coalition for Clean Air
Purchase Pollution
Pollution is always seen as definitively negative. We know we need to do something, but it all seems like too much.
We’re reframing pollution into an opportunity to clean up the air. With the existence of products crafted from pollution, we’re marketing them and taking the proceeds to fund the lobbying against the spread of it, pitting pollution against itself in the process. By selling these products, we’re giving people a hand in cleaning up the air when they purchase pollution.
Air Ink
Through an innovative device that captures air pollution, Gravity Labs up-cycles polluted particulate matter into a safe, water-based ink. By “wasting” copious amounts of this ink, we’re actually cleaning the air.
The Carbon Market
Through physical pop-up markets, the CCA can give purpose to both the products that already exist, and the ones we have created out of carbon emissions.
The Products
A mixture of real, existing items created from repurposed pollution as well as a few CCA-branded items that don’t exist yet, but could. And should.
Purchase Online
CCA’s online Carbon Market where people all over the world can take part in cleaning up the air by purchasing our products at purchasepollution.com
Proof of Purchase
Not only do our products use up air pollution, but so do the receipts. Inverted and printed with Air Ink, these receipts tally the amount of pollution purchased.
Wasteful Space
By using as much Air Ink as possible and creating as many prints as possible, we’re turning “waste” into a way to remove even more pollution from the air.
Spread the Word
Wild Postings.
Polluted Press
Using the ink printed from carbon, we will do a press takeover in the LA Times, bringing light to our initiative while transforming pollution from the air into the paper.
Purchase Pollution
Art Director: Gaby Strnad
Art Director: Tricia Knope