Welcome Back to Mac

Adults can feel shame when they eat mac and cheese from a box, because it feels like a kid’s meal. Annie’s is a wonderful taste of childhood, but its elevated flavor feels more grown up compared to other macs.

So we’re saying that it’s perfectly fine for adults to eat Annie’s while we reintroduce it to them.

We’re showing the world that Annie’s has grown up with those who are still eating it, while still giving them an approachable comfort (and brand new look).

Adults can now have the ultimate grown up Mac and Black Box Wine pairing that doesn’t take itself so seriously. That’s real #macmaturity.

Placed outside of wine bars, Annie’s is getting more adultified with mobile mac and charcuterie displays, ready to be received by wine coated palates.

With a mix n’ match mac selection, or an Annie’s assortment of their choosing, adults who sign up for the Monthly Mac Pack receive an exclusive line of our new mac accoutrements and flavor elevators.

Adults recall the excitement Box Tops brought them as a kid. We’re bringing them back, but now, adults get a free 500ml Black Box wine when they collect 3 Annie’s Box Tops.