Be a Rare One
Since there are only 50 sold every year for $40k, most people never get the honor of even laying eyes on a bottle of Glenfiddich 50 Year Scotch in their lifetime.
But by leveraging GF50’s rarity and the rarity of those who drink it, we can elevate the status of the entire Glenfiddich brand.
Out of home and print ads highlight the rarity of being one of the fortunate few owners of our 50 year scotch.
Apply to Buy
The Glenfiddich 50 application includes some status-revealing experiences in question.
We’ll fly in ice from various glaciers around the world for our patrons of Glenfiddich, of any level.
Glenfiddich members can enjoy the lounge and drink scotch while purchasing products that aren’t simply merch, but accents that create a full experience of rare living.
Besides selling high end accessories for scotch drinking, the exclusive Glenfiddich store features rare, one-of-a-kind items fit for rare drinkers of GF50. See some of the store’s relics here.
Glenfiddich Platinum
And what a power move it is when someone is the first to whip out their Glenfiddich platinum card, with spending earning them higher status in the Glenfiddich Club.
The public can covet the 50 fortunate owners of this exclusive scotch in an annual Forbes spread, which boasts the 50 peoples’ wealth and accolades that enabled them to purchase a bottle of GF50.
Be a Rare One
Art Director: Tricia Knope