Nomi: Go Fund Yourself — Hayley J Lyons Copywriter

Nomi Health is a company that aims to stand out in an industry that’s overpriced and confusing. So we said, hey, let’s create a totally fake, satirical healthcare company to expose how ridiculous our medical system truly is. We call it: Go Fund Yourself.

To put our campaign into action, we bought a booth at one of the biggest medical conventions, HLTH In Vegas, starting with some in-your-face messaging on the strip. Really, you couldn’t miss it.

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We created an activity where people could practice asking friends and followers for money for medical needs in Mad-Libs style. For every story created Nomi donated $100 to the HealthWell Foundation to help cover the medical costs of the underinsured. Nomi raised over $100,000.

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Attendees were delighted with an authentic healthcare experience.

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Americans are fed up with our healthcare system. Luckily, Nomi would never tell you to Go Fund Yourself.

Press

Agency: Arnold Worldwide
CDs: Gregg Nelson, Michael Sullivan
CWs: Me, Matt Kennedy
ADs: Annie Shepard, Sara Goldsmith
Video director: Conor Byrne

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